Legal
Privacy and cookies
What we collect, why, how long we keep it and your rights.
Who we are
MINIX MART LTD (company number 14845184) trading as Amber Reel is the data controller for the personal data described here. Contact: hello@amberreel.co.uk.
What we collect and why
- Enquiry and booking details (name, phone, email, event date, venue, guest numbers, notes). Lawful basis: taking steps to enter a contract and then performing it.
- Payment references from our payment provider. We never see or store full card numbers.
- Video and audio footage of you and your guests, which is personal data. We record it only to make the films you have booked, store it securely on encrypted drives, and do not share it except as set out below. Raw footage is deleted 12 months after delivery and master films after 3 years, unless you ask us to delete sooner or keep longer.
- Website usage data from our server logs (IP address, pages requested, browser type) kept for 30 days for security. Lawful basis: legitimate interests.
Cookies
This site sets no advertising or tracking cookies. We use no third-party analytics. Fonts are loaded from Google Fonts, which receives your IP address when the font file is requested. If we add measurement tools in future that need consent, you will be asked first.
Who we share data with
Only people who need it to deliver your booking: our own team, the venue where relevant, our payment provider, our email and messaging providers (including WhatsApp, operated by Meta Platforms Ireland), and our accountants. Films are delivered through a cloud video service (such as Vimeo or a private download link) which stores a copy of the finished films to make them available to you. Where a second filmmaker works with us they receive the day’s details under a written agreement and hand all footage to us at the end of the day. We do not sell personal data.
How long we keep it
Enquiries that do not become bookings are deleted after 12 months. Booking records are kept for 6 years after the event for tax and legal reasons. Raw footage is kept for 12 months after delivery and master films for 3 years, so we can re-export if you lose a copy, then securely deleted.
Your rights
You can ask for a copy of your data, ask us to correct or delete it, object to processing based on legitimate interests, and complain to the Information Commissioner's Office (ico.org.uk). Email hello@amberreel.co.uk and we respond within one month.